A whole year has passed since I opened my Etsy shop. I started with about 20 items in my humble newbie shop. Now I hover around 200 and many exciting things have happened. My husband quit his job in April and I decreased my hours in July to 20 ( just enough to keep our health insurance).
Etsy has been a success for me, but I made mistakes and learned many things along the way. I would like to share what worked for me.
1) List something new every day! Keep yourself on the front page of search terms. It doesn’t even have to be something new. Re list expired or about to expire items. Also re list items that sold that you can make again.
2) Heart people! Spend your down time looking at others people’s shops and adding them to your favorites. Don’t forget to heart anyone back that heart’s you. Sometimes I get busy and get behind on this. I always notice an increase in sales when I start again.
3) Convos! This is an area where I fail the most. I sometimes get hundreds of convos a week (at least it feels like it). Answer everyone right away and have a system for keeping track of them. I have tried printing them out and putting them in a binder, and making a folder for my email. I still miss some.
If you have a partnership make someone in charge of answering any questions. My husband and I work together and decided he should answer emails and convos as he is home everyday. At first we were each thinking the other was answering and things were getting missed.
4)Advertising! We have tried some different advertising venues and here is what worked for us.
Etsy showcases- Low cost but hard to find one with open spots. The few that I was able to get into worked well.
Facebook- Posting new items for sale on Facebook has generated quite a few sales. You can also have your Etsy shop right on your profile. You can also create a fan page.
Twitter- My husband and I both have twitter accounts and tweet new items. This has also generated quite a few sales. If you don’t have a twitter account I highly recommend you get one.
Blogs and Contests- We both have blogs but don’t do a whole lot with them. We have had success with being mentioned on other peoples blogs and contests.
Print Advertising- We did some advertising in magazines and this has worked very well for us. The majority of our income is wholesale and we picked up quite a few new customers this way.
4) Pictures – Ok, this is my weak spot. Everywhere I look I see articles and blogs about taking good pictures. I hate taking pictures but I am slowly trying to learn how to do it right. I think good pictures can make a shop. I also think if you sell something that you wear you should have a picture of it on someone. It gives a sense of scale.
5) Descriptions – A good description is essential! If you sell many variations of the same item it is difficult to change the description for every item. At the very least have measurements and good details about what you are trying to sell.
This is just a few of the things I learned. There are many good blog posts about how to be successful on Etsy. When you have time read some. Everyone has something that may make you stop and think. Also check out the Etsy forums. There is so much good information there it is mind boggling.